Summary
To maintain the right level of advice and customer service it is important that you have a full understanding of your customer’s symptoms and medical history which can be efficiently achieved by using the WWHAM technique or other suitable questioining technique. However, as discussed you may face some objections or situations which can be challenging, but as long as you explain why you are asking the questions and that it is ultimately for customer’s safety, they should understand and provide the information you require.
The pharmacy protocol not only ensures medicines are sold appropriately; it also protects the reputation of the individual pharmacy and the pharmacy profession. It is essential that every member of staff in a pharmacy should always abide by the protocol.