It is important to understand how a customer shops as this will have an impact on how you merchandise your store. Here are a number of things to consider:

Traffic flow - look at how you would like your customers to move around your pharmacy. Identify areas you would like to direct customers to whilst also removing any obstacles preventing customers from moving around the store freely. Consider which categories should be near to the door for easy access, e.g. baby care, as mothers with pushchairs may struggle to navigate around the store, whereas high value products such as razors need to be near the counter due to the risk of shop lifting.

Left to right - there is a vast amount of research available that shows consumers look at shelving fixtures from left to right, the same as reading a book, therefore you should merchandise your products accordingly. Ensure your beacon brands are positioned to the left hand side of the fixture as this is where customers will look first.

Eye level is buy level - to maximise sales, place brand leaders at eye level. As demonstrated with the baked beans experiment this will ensure customers can locate the category and products they are looking for.

Big to small - as customers shop a fixture from left to right, encourage 'trade up' to larger pack sizes by positioning larger packs to the left hand side.

There are example floor plans available on NumarkNet to help you lay out the pharmacy and improve the customers' shopping experience.