Health promotion and useful resources
It is always a good idea to have some materials available in your pharmacy, either on a designated zone used to promote your health campaigns or in a folder. They are a great way to support your conversations but also act as a signposting tool into the vast number of support services available.
Here are some links to further reading and campaign support:
- Allergy UK
- NHS UK Allergies
- Met office pollen forecast
- National Eczema Society
- Eczema Counter Excellence module
- Counter excellence allergy module
- Common ailments library Numarknet training platform gives access our short five-minute modules that cover some of the most frequent conditions presented in pharmacy giving causes, symptoms and treatment options and red flag symptoms for referral.
Supporting health awareness days can help to introduce the topic of allergy to customers and demonstrate that it is something the pharmacy can support them to manage. This could be done by running an awareness campaign within the pharmacy, presenting a great opportunity to promote services provided in the pharmacy and generate new customers.
For help on supporting an allergy awareness campaign, please see our campaign briefing sheet(s) available on Numarknet by clicking here at the Health awareness events part of the website.
Please also remember that Hay fever and allergy advice are ideal opportunities for communicating with your customer and link selling and there are very useful Counter Excellence modules on Customer Engagement https://learning.numarknet.com/counter-excellence/customer-engagement Medicines Sales Protocols https://learning.numarknet.com/the-medicines-sales-protocols and Customer Service and Selling Skills https://learning.numarknet.com/counter-excellence/customer-service-selling-skills which help support this.