Marketing a Chickenpox or Shingles Service

Raising awareness of the service to customers is key to make the service a success.

See Numarknet for advice and support on promoting your pharmacy using Numarknet Online https://numarknet.com/member-benefits/hey-pharmacist/do-you-know-true-impact-online-your-business 

Your pharmacy may benefit from this service being advertised through an online booking platform, for the Hey Pharmacist service booking platform use Hey Pharmacist https://www.numarknet.com/member-benefits/hey-pharmacist  also Hashealth https://numarknet.com/services/hashealth-service-booking-platform where customers can book services directly with your pharmacy.

It is also important to advise your local GPs of any new service you are offering.

With regards to Chickenpox there is lots of information on Numarknet ref setting up a Chickenpox Vaccination Service with Support packs, GP letters, SOP's etc. found at Numarknet Chickenpox https://numarknet.com/member-benefits/pharmacy-services/chickenpox-vaccination-service 

With regards to a Shingles services Numark partners with Pharmadoctor who can assist you in setting up a private Shingles Vaccination service in your pharmacy. information can be found at Pharmadoctor Shingles https://pharmadoctor.co.uk/pharmacist/service-package/shingles. As of May 2024 it costs £89 + VAT and for this the service package gives you access to various support elements including:

• Their online consultation guidance and record keeping software (the Pharmadoctor eTool)
• Clinical support via a dedicated telephone line
• A listing for your pharmacy on pharmadoctor.co.uk/patient.
• Marketing materials
• Via the integrated PGD, the medical and legal authority to administer the appropriate vaccine.

There is also a useful area on Numarknet covering Supporting Customers with Health Promotions https://numarknet.com/member-benefits/advice-guidance/health-promotion-campaigns which covers health promotional activities. Finally, there is a very useful, and free, downloadable PDF document called Guide to setting up a health promotion zone which is full of useful links. It is found within the Numarknet Health Promotion Library or direct from here via Guide to setting up a health promotion zone covering all aspects of setting up any health promotion zone (Chickenpox and Shingles are no exceptions). Example links within this document include a:

• Signposting Flowchart 
• Health Promotion Planner Template 
• Social Media Link 
• Health Promotion Summary Sheet