Managing time effectively and achieving the things you want to achieve means spending your time on things that are important and not just urgent.
Important activities are value related and have an outcome that leads to us achieving our goals, either professional or personal.
Urgent activities are time related and demand immediate attention and are usually associated with achieving someone else’s goals. They are often the ones we concentrate on which require attention because the consequences of not dealing with them are immediate.
The time management quadrant (below) can help to determine what tasks are urgent or non-urgent and is a practical way to think about priorities.