Goal setting involves the development of an action plan to motivate and guide towards a specific aim. Goal setting is important for any buisness so they have direction and so that they can improve themselves. Individuals can also set their own goals for their personal development but it is helpful if these are aligned to the business goals and aims too.

It is commonly said that only 3-5% of the population have written goals, therefore most people aim for nothing and therefore hit it with incredible accuracy! If you can't accurately define what you want, how will you know you have made a difference?

They worry they might not achieve the final outcome and that will mean failure. It is a mistake in goal setting to think the only measure of success is the end result; there will more than likely be sub-goals and milestones of achievement/learning along the way.

But how will i do it? Be careful of the"yes but how" syndrome which will put you off writing goals - e.g "i want to increase sales but how am i going to do that!" Leave the how for later as focusing on the how before fully defining what the goal is, results in most people giving up before starting.

 Think!