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module menu icon WWHAM questions

WWHAM Questions

The WWHAM questions form a questioning technique to help pharmacy staff ensure they gain the required information from customers, enabling them to recommend the correct medication and/or provide accurate advice.

The WWHAM questions do not always have to be asked in the specified order and often if you engage in a conversation with a customer they will provide some of this information without you having to ask the relevant question. However, it is important to try and use this structured questioning technique as it will help you gain the information you require to make an informed recommendation, to identify if medicines are inappropriate, or if the customer requires referring to the pharmacist.

WWHAM stands for:

  • Who is the medicine for?
  • What are the symptoms?
  • How long have the symptoms been present?
  • Action has already been taken?
  • Medication - are they taking any other?