With dry skin and eczema being a common condition, pharmacy is well positioned to help customers understand their condition; manage their symptoms and apply treatments correctly. Giving good and effective advice to customers not only improves their quality of life but also helps retain customer loyalty.

The following websites can be referred to for further information:

• British Association of Dermatologists (BAD)have a list of patient information leaflets available to signpost customers to.
• National Eczema Societyprovides further information on the different types of eczema, along with some patient fact sheets and articles available to download and print.
• NHS Choicescontains further information that you can signpost customers and patients to.
• Free, interactive learning is available on www.thelearningpharmacy.com Choose ‘dermatology’ as the topic

If you are a Healthy Living Pharmacy (HLP) in England, why not consider a health promotion on National Eczema Week. For help with this, please see our briefing sheet on NumarkNet here and access various other campaigns throughout the year.

There are a range of resources available on Public Health England’s campaign resource centre.