Dry eyes, particularly temporary symptoms, are on the increase due to the causes explained in this module. Pharmacy is well positioned to help customers with this and other eye conditions, in fact some reports estimate that pharmacies account for over 70% of sales in the eye care market.

The eye care category may be an area you are less familiar with or less confident in offering advice upon, but you are likely to see an increasing number of customers coming into your pharmacy asking for advice. Therefore it is important to understand the most common conditions and the treatments you have available in your pharmacy to recommend.

If you can provide the right advice and a treatment helping customers to effectively manage their symptoms, you could make a huge difference to a customer’s quality of life and develop significant customer loyalty.

If you are a Healthy Living Pharmacy (HLP) in England, why not consider completing a health promotion on keeping your eyes healthy?

You can click on this link to access annual health awareness events throught the year on NumarkNet and link to a eye health promotion.

There are a range of resources available on Public Health England’s campaign resource centre.