Top tips on promoting winter ailments via a health campaign
Know where your products are kept! It may be obvious to you, but is it visible for all to see? Do you have sufficient signs so customers can confidently find products? If you do not have this in place, you can obtain free shelf edge inserts from NumarkNet- Do you stock Numark Own Brand products? There are over 220 pharmacy-focused products to help with ailments that are not only exclusive to Numark members but great value for money. Find out more here.
- Set up a health campaign in your pharmacy that highlights key messages that will ‘plant the seed’ in your community and keep them well during the winter season. You may also want to focus on engaging customers to increase uptake of those getting their flu vaccination. It can be a great way to capture attention in a fun and interactive way – use the opportunity to highlight products and offers you may be running in your pharmacy to support winter ailments. Visit our health promotion library for ideas and download a series of our ‘health promotion briefing sheets’ which are aimed to support members set up and run a campaign from start to finish.
- Are you aware of the features of benefits of the OTC products you stock? As a pharmacy, you will sell a range of brands, own label and unbranded items which effectively do the same job but it is essential to know what the differences are between these products to be able to sell them effectively. To read further on features and benefits, read our counter excellence module on Customer Service and Selling Skills
