Follow the below top tips to ensure you have everything in place to support your customers this winter...

• Know where your products are kept! It may be obvious to you, but is it visible for all to see? Do you have sufficient signs so customers can confidently find products? If you do not have this in place, you can obtain free shelf edge inserts by clicking here.
• Do you display leaflets on winter ailments e.g. common cold or indigestion that provide self help information?
• Do you stock Numark’s Own Brand? There are over 230 pharmacy focussed products to help with the ailments listed in this module which are not only exclusive to Numark members but great value for money. Find out more here.
• Set up a health campaign in your pharmacy that highlights key messages that will ‘plant the seed’ to your community and keep them well during the festive season. You may want to base this on a Christmas/New Year theme which displays a range of products. This can be a great way to capture attention in a fun and interactive way – use the opportunity to highlight offers you may be running in your pharmacy. Download your copy of ‘Tis the season to be healthy’ briefing sheet here which are aimed to support members set up and run a campaign from start to finish.
• Are you aware of the features of benefits of the OTC products you stock? As a pharmacy, you will sell a range of brands, own label and unbranded items which effectively do the same job but it is essential to know what the differences are between these products to be able to sell them effectively. To read further on features and benefits, read our counter excellence module on Customer Service and Selling Skills.