There is no cure for psoriasis but people can live well with the right treatment and management. It is thought that treatment will not be as effective for a person who is obese and/or smokes therefore encouraging being a healthy weight and quitting smoking can be beneficial.

Psoriasis will affect people differently and treatment will be on a trial and error basis, which may bring a person down and less motivated to use the treatment.

There are various treatment options available to customers and it does depend on the type of psoriasis they have. There is a wide selection of OTC treatment you could recommend so it’s important to:

• Check what other treatment the customer has tried (use WWHAM questions), have they had any success using a certain product?
• Know what you sell – update your product knowledge
• Think about the features and benefits of products when talking to your customers so they can make an informed choice. Read further on features and benefits