It’s easy to assume your customers know everything about products to treat the symptoms of flu probably because of how easy it is to access them outside of pharmacy. But how likely is it that they will want to get antibiotics prescribed from their GP? The answer is, very likely. There is a real lack of understanding surrounding antibiotic resistance and what it means to people. This is why it’s increasingly important to understand the key facts about inappropriate use of antibiotics that you can pass on to your customers:

If you want to learn more about antibiotic resistance you can complete the Keep Antibiotics Working counter excellence module.