Antibacterial Resistance
Colds are caused by a virus so antibiotics are of no use as they are only effective against infections caused by bacteria.
Antibiotic resistance is a growing health problem and Public Health England (PHE) has launched the Antibiotic Guardian campaign to help protect antibiotics and improve knowledge about antibiotic resistance. Pharmacy teams can play an important role in helping educate the public about antibiotics.
Below is the current TV advert which supports this campaign. Please press play to watch the video.
If you are a health living pharmacy (England) or Health + pharmacy (NI), why not consider running a health promotion campaign on antibiotic awareness.
You can find further support and resources by clicking here for the Antibiotic Guardian campaign or on Public Health England.