In summary category management has a direct impact on your pharmacy business. Getting it right can make a massive difference and getting it wrong can be catastrophic.

As well as influencing your sales and profitability it can increase customer footfall and attract new customers. Get it wrong and you could lose customers - not only OTC sales but also your prescription business. Remember, the Turquoise research demonstrates that eight out of ten respondents said if a particular pharmacy's retail standards didn't meet their expectations they would definitely go somewhere else for their prescriptions.

Category management is not an exact science but is a useful tool in increasing profitability in all aspects of your business. Take a look at our top five point of sale items:

1. Window Posters - Highlight your best offers and services through the use of attractive window posters.
2. Shelf Talkers - Draw customers to your offers on the shelf by displaying eye-catching shelf talkers on your fixture.
3. Wobblers - Creating a bit of lift from the shelf, these are great for short, sharp messages at the point of purchase.
4. Shelf edge inserts - Create a bit of life on your fixture by adding shelf edge inserts to present promotions and categories.
5. Pricing tickets - The most important point of sale piece for your business. It is imperative that customers know the price of an item to avoid frustration.

For more information about boosting your retail performance, visit NumarkNet.