Establishing a promotional strategy is an important part of your retail offering. Having a robust promotional programme will help you compete locally as well as increasing customer footfall and purchases. Every successful retailer, without exception, will at one time or another (usually once every month) implement a range of promotions within their business. In fact many retailers spend a considerable amount of money marketing their promotions to customers as the benefits to the business as a whole are far reaching and not simply limited to increased sales.

You may not always benefit from selling more products on promotion but you will almost certainly see an increase in customers as they come back to you each month to see what you have on offer. You don't have to go it alone, as part of your Numark membership you have access to a comprehensive promotional programme supported by a range of professional point of sale material to help you get started.

Take a look at the following example: