Introduction
With the increasing power of the multiples, community pharmacies are under more pressure than ever to retain and attract new customers. Naturally, dispensing and professional services will take priority, although sometimes this can result in the retail area being neglected.
By following a few of the principles outlined in this module you can create a positive image and ensure you provide customers with what they want in a professional retail environment and drive profitability for the pharmacy.
Objectives
By the end of this module you will be able to:
- Explain the principles of category management.
- Implement these principles to improve sales and performance.
- Recognise the impact category management can have on a pharmacy business.