This module has covered some of the most common concerns and issues parents experience with their babies. The first few months of a baby's life are the most important and can be very stressful for parents some only need a kind ear so it is vital that you can provide emotional support and sound advice to them.

By offering good customer service to a parents you can develop customer loyalty and the pharmacy may become the parents destination for the whole family's health care.

If you are a Healthy Living Pharmacy (HLP) in England, why not consider completing a ‘World Breastfeeding Week’ health promotion?

You can click on this link to access the briefing sheets on NumarkNet.

There are a range of resources available on Public Health England’s campaign resource centre.