Summary
Summary
In the interests of customer care and well-being, it is important that the whole pharmacy team are aware of the types of medicines subject to misuse, how to identify those misusing OTC medicines and the strategies that can be employed to combat this misuse. Pharmacists and their teams who take a pro-active role in supporting customers with recognising and resolving their issues, will strengthen the reputation of the pharmacy as well trained and caring healthcare professionals. This level of support will also generate significant customer loyalty.