Reasons why a customer may misuse over the counter medicines

Customers misuse medicines for a variety of reasons. These include: The belief that because they are not prescription only there is nothing wrong or illegal and they are "safe" to take. As most patients do not discuss their OTC medications with a physician, they are unaware of the risks associated with OTC medications. In addition, direct-to-patient advertising increases the exposure of medications to patients. As a result, there is increased product use in the absence of professional help. Also with pharmacies being as accessible as they are, they are often the first line of contact for patients so this amplifies the potential for OTC medicine abuse.