As you may already be aware, your pharmacy will stock a number of brands of toothpaste to manage sensitive teeth. Ensure you understand the features and benefits of each as this will help you confidently sell this to your customers.

Read about features and benefits on the customer service and selling skills counter excellence module.

It is recommended to use fluoride toothpaste twice a day to brush your teeth. Fluoride is a natural mineral and is found in many foods and in drinking water. Fluoride toothpaste will help to strengthen the tooth enamel and prevent tooth decay but it can also be rubbed onto sensitive teeth.